Cand. merc Master of Science
Elective Course Fall 2010 - J46 BioBusiness & Innovation (BBI)
Course coordinator: Marion Poetz, Department of Innovation and Organizational Economics (INO), Email:
Teaching staff: See individual teaching modules
CBS Administrative Support: Shi Hua Chen Kold, Email:
BBIP Project Manager: Denice Florvall Müller, Email:
Time and Place: See individual teaching modules
The course's development of personal competences:
In this course students learn the central skills in science-based entrepreneurship and innovation management in the biotech industry. The course provides students with the necessary knowledge on how to bridge science and business and translate biotech concepts into commercial terms. It also enables students to understand the differences in issues and challenges in science-based industries related to entrepreneurship and innovation. Finally students will develop the skills to successfully work in interdisciplinary teams and jointly product business plans that are eligible for submitting to a business plan competition or presented to potential venture capitalists.
Students have to clearly show that they are capable of understanding theories, concepts and methods in science-based entrepreneurship and innovation management and link this knowledge to (1) issues in developing and commercializing innovations in the biotech industry and (2) building a business plan.
Course content, structure and teaching:
BBIP is the first cooperation at master degree level between Copenhagen Business School (CBS), the Technical University of Denmark (DTU) and the Faculty of Life Sciences of the Copenhagen University (LIFE), making it the first attempt to bridge the skills of business and biotech students. As the biotech industry strongly builds on industry-academic collaboration the course strives at preparing students for the advanced entrepreneurial environment of this industry by offering integrated insights into the innovation process, including both its technical aspects and its business perspectives. Students are trained to build the synergy required for successful science-based entrepreneurship, while they build networks spanning the three universities and industry.
In the BBIP course students from DTU, LIFE and CBS are offered a platform for joint entrepreneurial work on innovations generated either by DTU, LIFE or partner companies from the Biotech industry such as Novozymes. Key features of the course include:
Students will be working in project teams consisting of DTU, LIFE and CBS students, jointly addressing technical and commercial aspects in launching and commercializing an innovation and building a business plan
The projects are timed and formatted to allow direct entry into the new bio-section of the Venture Cup competition
The same projects might become the backbone of master theses handed in at CBS, LIFE and DTU given that one or several of the analytical challenges encountered while working on the business plan are developed in the form of an academic analysis (including a respective research question)
The projects are supported by lectures, coaching and supervision on bio-entrepreneurship with faculty coming from CBS, LIFE, DTU, and industry, offering an integrated and effective framework for working on actual biotech innovations
The course starts with a kick-off module providing basics in:
Innovation and Entrepreneurship
Differences in issues and challenges current trends in the biotech market
Crash courses (DTU/LIFE in business, CBS in biotech)
The kick-off meeting is followed by eight three-hours seminars covering key themes in bioentrepreneurship:
From Science to Biotech – defining the product
Business Strategy – market intelligence and competitor analysis
Business Development – organization and financing
Managing Biotech – communication, partnerships, and exit opportunities
Each seminar has both theoretical and practical approaches. Professors from CBS, LIFE and DTU provide theory and methodology, while speakers from industry offer practical insights, real-life examples and material for case work.
The students’ project work, which relates to building a business plan for commercializing an innovation that has recently grown out of research from DTU, LIFE or Biotech firms, will be accompanied by supervision sessions between the student groups and professors from CBS, LIFE and DTU and coaching sessions with industry experts. Groups are also given the opportunity to discuss their projects with the speakers from industry. Students will be working in groups of 3-4 members, with at least one student from either university. The entire business plan produced during the course can be submitted to the Venture Cup competition at the end of the course.
See individual teaching modules. Slides, case studies and links to respective articles will be made available for download via SiteScape.