Engineering Systems Design Research Seminar - Designing for Society - Dr. Nynke Tromp, TU Delft


Who?      Nynke Tromp, PhD, Delft University of Technology
When?    Wendesday 11th of December,   14:00 – 15:00
Where?   Building 358, room 190


Nynke has recently published ‘Designing For Society – Products and Services for a Better World together with Prof. Paul Hekkert. The book presents a hands-on tool for those who wish to use design to counteract social issues. Viewing the artefact as a unique means of facilitating behavioral change to realize social impact, the book goes beyond the current trend of applying design thinking to enhancing public services and beyond the idea of the designer as a facilitator of localized social change.


Nynke Tromp works as Assistant Professor Social Design & Behaviour Change at the department of Industrial Design, Delft University of Technology. After her PhD and working as a social designer in practice at Reframing Studio, she now continues her study to the hidden power of design to counteract social problems. Nynke is intrigued by how products can change behaviour without people being aware of it. In her view, this implicit influence does not only imply a serious responsibility for designers, it also offers a powerful means to support desired behavioural change. In her research she aims to develop the knowledge for designers to design this influence in order to facilitate pro-social behaviour. This knowledge allows designers to contribute in counteracting the pressing social problems we face today, like obesity, depletion of resources, or immigration issues.


ons 11 dec 19
14:00 - 15:00



Engineering Systems Design group, DTU Management. Building 358, room 190