Fitbay.com is an online clothing shop which only displays the items that fit the individual user's body and taste. Started by two DTU students, the young business is regarded as holding huge potential and has just received a multi-million investment from two experienced investors.
The more users, the better Fitbay.com becomes. Using complex algorithms and extensive databases, the online shop selects clothes personalized for each individual. And Fitbay.com is currently experiencing a massive influx of new users who have heard of the company because two experienced and affluent sponsors have invested in it. The money gives us a boost, but it also means a lot that we now can draw on the extensive experience of our investors,” says one of the Fitbay founders, Philip Wylonis.
Philip Wylonis has a BSc in IT and communication and is currently completing his MSc in digital media. The idea of Fitbay was originally conceived by Philip’s brother, Christian Wylonis, a Harvard graduate who has worked as a consultant for McKinsey.
However, the backbone of the company—the complex algorithm which generates the recommendations based on anonymous user information—is the brainchild of Andreas Jarbøl. He also studies at DTU, but after completing his BSc in physics and nanotechnology, he has put his studies on hold to devote himself fully to Fitbay.
“We had 500 new registrations the day the investment became known, and now we aim at 2,000 users because the more people who post information about their body size, preferred brands, geographical location and price range, the better we can personalize our recommendations. Quite simply, you are only recommended clothes that match your size, taste and finances, and with short delivery times,” says Philip Wylonis.