Svetlana Lwowna Norkin
Department of Engineering Technology and Didactics
Lautrupvang 15
Building Ballerup Room A2.01A
2750 Ballerup
Danmark
knowledge management information management trust technology management Infrastructure Studies Organizational Design
Interdisciplinary researcher in socio-technical studies of AI, with a focus on trust, social dynamics and work practices. Experienced in qualitative and mixed-methods research, including case studies, interviews, and observations. My work explores how generative AI reshapes work practices, social structures, and ethical considerations such as trust, accountability, and responsibility. Prior to my doctoral study, I spent nearly two decades working in high-tech international companies such as Microsoft and IBM, focusing on value realization from technology adoption and implementation. During my 10+ years at Microsoft, I dedicated the last few years to enhancing employee engagement and maximizing value from modern workplace technology. Additionally, I had the opportunity to collaborate with Microsoft Research, where I explored how video communication can better engage and include users in virtual meetings.